Lead Velocity Rate (LVR) · Professional Services
Lead Velocity Rate (LVR) for Professional Services.
The leading indicator of future revenue.
Professional services scaled like product.
Marketing & Demand · Professional Services
Why professional services operators use the lead velocity rate (lvr).
Calculate Lead Velocity Rate — month-over-month qualified lead growth. The best leading indicator of future revenue.
Professional services firms — accounting, consulting, agencies, advisory — face a step-change opportunity with AI. SAZ helps firms productize services, build AI leverage, and scale the operating model.
Benchmarks
What good looks like — typical ranges to compare against.
< 0%
Pipeline shrinking — fix demand
0–5%
Slow growth
5–15%
Healthy growth
> 15%
Elite growth velocity
The formula
How lead velocity rate (lvr) is calculated.
LVR = (Current Month QLs − Prior Month QLs) ÷ Prior Month QLs × 100Industry context
What changes when lead velocity rate (lvr) is applied to professional services.
Utilization, leverage, and margin
Productizing recurring services
BD and pipeline
Talent and capacity
Run the numbers
Open the lead velocity rate (lvr).
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Lead Velocity Rate (LVR) · Professional Services
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