Lead Velocity Rate (LVR) · Technology
Lead Velocity Rate (LVR) for Technology.
The leading indicator of future revenue.
Technology companies built to compound.
Marketing & Demand · Technology
Why technology operators use the lead velocity rate (lvr).
Calculate Lead Velocity Rate — month-over-month qualified lead growth. The best leading indicator of future revenue.
Technology companies operate in a market that rewards speed, focus, and durable compounding. SAZ partners with founders and operators in software, SaaS, infra, and tech-enabled services to sharpen strategy, fix growth, and scale operations.
Benchmarks
What good looks like — typical ranges to compare against.
< 0%
Pipeline shrinking — fix demand
0–5%
Slow growth
5–15%
Healthy growth
> 15%
Elite growth velocity
The formula
How lead velocity rate (lvr) is calculated.
LVR = (Current Month QLs − Prior Month QLs) ÷ Prior Month QLs × 100Industry context
What changes when lead velocity rate (lvr) is applied to technology.
PMF, positioning, and ICP
Growth model and channel mix
Pricing, packaging, and retention
Scaling org and ops
Run the numbers
Open the lead velocity rate (lvr).
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Lead Velocity Rate (LVR) · Technology
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