Marketing Mix Allocator for Construction.
Allocate budget across channels by ROAS.
Build faster. Bid smarter. Run cleaner.
Why construction operators use the marketing mix allocator.
Model the optimal split of a marketing budget across paid search, paid social, content, and email based on channel ROAS.
Construction operators face thin margins, labor scarcity, and a software estate that rarely talks to itself. SAZ works with general contractors, builders, trades, and developers to modernize estimating, project controls, field ops, and back-office systems — and to embed AI where the gains are largest.
How marketing mix allocator is calculated.
Channel allocation ∝ Channel ROAS; weighted to total budgetWhat changes when marketing mix allocator is applied to construction.
Estimating accuracy and bid throughput
Project controls, change orders, and margin leakage
Field-to-office data flow
Subcontractor coordination and risk
Open the marketing mix allocator.
Free, instant, no signup.
Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.