Is this Marketing Mix Allocator calibrated for e-commerce?

Yes — the formula and inputs are universal, but interpretation, benchmarks, and what good looks like differ by industry. SAZ has run marketing mix allocator engagements with e-commerce operators and shaped benchmarks accordingly.

What does good look like in e-commerce?

Industry benchmarks vary by sub-segment, deal size, and growth stage. Use the SAZ marketing mix allocator and compare against the typical range shown on the main tool page, then talk to a senior partner to interpret your specific situation.

Marketing Mix Allocator · E-commerce

Marketing Mix Allocator for E-commerce.

Allocate budget across channels by ROAS.

E-commerce engineered for unit economics.

Open calculator

Marketing & Demand · E-commerce

Why e-commerce operators use the marketing mix allocator.

Model the optimal split of a marketing budget across paid search, paid social, content, and email based on channel ROAS.

E-commerce has moved from a margin-rich category to one where unit economics decide who survives. SAZ helps DTC, B2B e-com, and marketplaces sharpen positioning, fix margins, and build the demand and retention programs that compound.

The formula

How marketing mix allocator is calculated.

Channel allocation ∝ Channel ROAS; weighted to total budget

Industry context

What changes when marketing mix allocator is applied to e-commerce.

Unit economics, CAC, and LTV

Site, funnel, and merchandising

Lifecycle and retention

Fulfillment and ops

Run the numbers

Open the marketing mix allocator.

Free, instant, no signup.

Open Marketing Mix Allocator

Marketing Mix Allocator · E-commerce

Want a senior partner to interpret your results?

Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.

Book a consultation Call (604) 632-4959 Email info@Sedighi.ca

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