Marketing Mix Allocator for Engineering Firms.
Allocate budget across channels by ROAS.
Engineering practices, engineered to scale.
Why engineering firms operators use the marketing mix allocator.
Model the optimal split of a marketing budget across paid search, paid social, content, and email based on channel ROAS.
Engineering firms — civil, structural, mechanical, electrical — are professional services businesses with unique constraints: project-based revenue, deep specialization, and complex stakeholder management. SAZ helps engineering firms scale revenue, productize services, and embed AI across project delivery.
How marketing mix allocator is calculated.
Channel allocation ∝ Channel ROAS; weighted to total budgetWhat changes when marketing mix allocator is applied to engineering firms.
Project-based revenue volatility
Productization of recurring services
Talent leverage and utilization
Document, drawing, and report production
Open the marketing mix allocator.
Free, instant, no signup.
Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.