Marketing Mix Allocator for Government.
Allocate budget across channels by ROAS.
Modernization that respects the mission.
Why government operators use the marketing mix allocator.
Model the optimal split of a marketing budget across paid search, paid social, content, and email based on channel ROAS.
Public sector and government contractor work requires senior advisors who respect the mission, the constraints, and the procurement reality. SAZ partners with municipal, provincial, and federal teams on strategy, AI adoption, and digital transformation — and with contractors on capture, delivery, and ops.
How marketing mix allocator is calculated.
Channel allocation ∝ Channel ROAS; weighted to total budgetWhat changes when marketing mix allocator is applied to government.
Modernization under procurement constraints
AI adoption with appropriate governance
Citizen experience and digital services
Vendor and contractor management
Open the marketing mix allocator.
Free, instant, no signup.
Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.