Marketing Mix Allocator for HVAC & Home Services.
Allocate budget across channels by ROAS.
Home service businesses that run like operators.
Why hvac & home services operators use the marketing mix allocator.
Model the optimal split of a marketing budget across paid search, paid social, content, and email based on channel ROAS.
HVAC and home service businesses are some of the highest-velocity SMBs in Canada — and most are leaving 30–50% of their potential revenue on the table due to weak demand systems, broken dispatch, and missing follow-up. SAZ builds the demand, dispatch, and revenue systems that turn home service operators into category leaders.
How marketing mix allocator is calculated.
Channel allocation ∝ Channel ROAS; weighted to total budgetWhat changes when marketing mix allocator is applied to hvac & home services.
Inconsistent lead flow across seasons
Dispatch and routing inefficiency
Missed follow-up and renewal revenue
Multi-location ops and franchise consistency
Open the marketing mix allocator.
Free, instant, no signup.
Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.