Marketing Mix Allocator · Professional Services
Marketing Mix Allocator for Professional Services.
Allocate budget across channels by ROAS.
Professional services scaled like product.
Marketing & Demand · Professional Services
Why professional services operators use the marketing mix allocator.
Model the optimal split of a marketing budget across paid search, paid social, content, and email based on channel ROAS.
Professional services firms — accounting, consulting, agencies, advisory — face a step-change opportunity with AI. SAZ helps firms productize services, build AI leverage, and scale the operating model.
The formula
How marketing mix allocator is calculated.
Channel allocation ∝ Channel ROAS; weighted to total budgetIndustry context
What changes when marketing mix allocator is applied to professional services.
Utilization, leverage, and margin
Productizing recurring services
BD and pipeline
Talent and capacity
Run the numbers
Open the marketing mix allocator.
Free, instant, no signup.
Marketing Mix Allocator · Professional Services
Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.
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