Marketing Mix Allocator · Startups
Marketing Mix Allocator for Startups.
Allocate budget across channels by ROAS.
Senior operators for the first scaling chapter.
Marketing & Demand · Startups
Why startups operators use the marketing mix allocator.
Model the optimal split of a marketing budget across paid search, paid social, content, and email based on channel ROAS.
Startups need senior operators, not pitch coaches. SAZ partners with founders on positioning, GTM, pricing, hiring, and capital — the work that decides whether you become a real company.
The formula
How marketing mix allocator is calculated.
Channel allocation ∝ Channel ROAS; weighted to total budgetIndustry context
What changes when marketing mix allocator is applied to startups.
PMF, positioning, ICP
GTM motion and channel
Pricing and packaging
Hiring and capital
Run the numbers
Open the marketing mix allocator.
Free, instant, no signup.
Marketing Mix Allocator · Startups
Want a senior partner to interpret your results?
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.
Responding to inquiries within 1 business day