Is this Marketing Mix Allocator calibrated for technology?

Yes — the formula and inputs are universal, but interpretation, benchmarks, and what good looks like differ by industry. SAZ has run marketing mix allocator engagements with technology operators and shaped benchmarks accordingly.

What does good look like in technology?

Industry benchmarks vary by sub-segment, deal size, and growth stage. Use the SAZ marketing mix allocator and compare against the typical range shown on the main tool page, then talk to a senior partner to interpret your specific situation.

Marketing Mix Allocator · Technology

Marketing Mix Allocator for Technology.

Allocate budget across channels by ROAS.

Technology companies built to compound.

Open calculator

Marketing & Demand · Technology

Why technology operators use the marketing mix allocator.

Model the optimal split of a marketing budget across paid search, paid social, content, and email based on channel ROAS.

Technology companies operate in a market that rewards speed, focus, and durable compounding. SAZ partners with founders and operators in software, SaaS, infra, and tech-enabled services to sharpen strategy, fix growth, and scale operations.

The formula

How marketing mix allocator is calculated.

Channel allocation ∝ Channel ROAS; weighted to total budget

Industry context

What changes when marketing mix allocator is applied to technology.

PMF, positioning, and ICP

Growth model and channel mix

Pricing, packaging, and retention

Scaling org and ops

Run the numbers

Open the marketing mix allocator.

Free, instant, no signup.

Open Marketing Mix Allocator

Marketing Mix Allocator · Technology

Want a senior partner to interpret your results?

Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.

Book a consultation Call (604) 632-4959 Email info@Sedighi.ca

Responding to inquiries within 1 business day