A senior partner
in your corner.
SAZ startup advisory pairs founders with senior operators who have built and scaled real companies. Pre-seed through Series C — across BC and Canada.
What we actually do here.
Founders need senior operators, not pitch coaches. The decisions a founder makes in the first 18 months of scaling — positioning, ICP, pricing, first 10 hires, capital — compound for a decade. They deserve a partner who has made those decisions before, in real companies, with real consequences.
SAZ partners with founders from pre-seed through Series C on positioning, GTM, pricing, hiring, and capital. We work in 90-day sprints with monthly cadence and on-call access between them.
Most engagements compound into longer-term advisory or operator support as the company scales.
What you should expect.
Every engagement is scoped to deliver specific outcomes, not deliverables.
- A sharpened ICP, positioning, and pricing
- A working GTM motion (PLG, sales-led, or hybrid)
- A first-10 or first-50 hiring sequence
- A capital strategy and fundraising prep
- An operating cadence and scorecard
- A trusted senior advisor through the next chapter
The structure of the work.
A repeatable structure that lets us deliver complex programs without losing momentum.
Find and defend the right wedge.
PLG, sales-led, or hybrid GTM — designed to fit your buyer.
Value-based pricing and packaging that captures real willingness-to-pay.
First-10 to first-50 hire sequence with scorecards and onboarding.
Fundraising strategy, narrative, and prep.
An operating cadence and scorecard that holds the company's rhythm.
How operators typically engage SAZ on this.
Common questions from buyers.
Want to scope a founder advisory engagement?
A senior partner will respond within one business day.